Chapter 8-9 Essay Example | Topics and Well Written Essays - 500 words

Chapter 8-9 - Essay Example Mass media has been extensively impacted on. The modern information technology has seen new media behaviors and operations. Businesses have shifted to technologically-supported advertisement. Advertisers have used technology to conduct their researches and identify how they can deliver adverts that are effective. The development of technology has also provided the advertisers with diverse options to choose from as media stations have increased. As a matter of fact, advertisement has gone through milestones that have revolutionized it completely. It management has significantly changed. The rise of mergers, as well as mega-agencies has been noted over the years. The goal of advertisement also changed from what was perceived to be entertainment to focus on results. Today, businesses seeking for advertising services are more concerned about the increase in sales their promotion will bring. Advertising agencies have also responded to the changes in the economic activities by merging their companies to increase performance. With the growing globalization, several issues have also been noted by the players in advertising industry; questions that have raised serious concerns. The mistranslation of advertisements messages in different language is a critical issue. Consequently, the growing technology has escalated advertising as a corporate industry. Improvements in computer and television graphics are a major reason why advertisement has become commercial as it is. Historically, advertisement has been influenced by the subcultures as well as the wave of social groups; rights campaign. The increasing pressure to represent different cultures and social groups in the media and advertising industry gave it a new face. The media got specialized bowing to the pressure from the feminist movement and anti-racism campaigns. With the increasing of enlightenment on issues relating to media, advertisement